Industrial Design

I DESIGN

The Role of the Industrial Designer

"An industrial designer should have direct involvement in any proposed project where the end user is expected to interact with the proposed product." - Ed Cahill Senior Designer I DESIGN

The core skills set of I DESIGN list as follows:

Problem Solving The ability to identify and tackle engineering and design problems with commercially effective solutions.

Conceptual Design To be able to present creative product solutions quickly and accurately through hand sketches, verbal and illustrated presentations and modelled mock-ups. Concepts produced will challenge current design conventions, be innovative and take a pro-active development approach to design solutions.

Product Branding, Styling and Aesthetics The ability in the creation of new product ranges with new approaches to the evolution and development of product branding, aesthetics and styling.

Ergonomics A clear understanding of the ergonomic interaction between the operator and the machine is required when designing products be that a consumer or industrial environment. If the various anthoropometric measurements are not taken into account in the design process there is the potential to impair the functionality and market acceptance of the product. For the end user to operate the product effectively it is vital that the product is intuitive, taking into account the restrictions on the user ensuring that products and components are designed to suit largest known percentile of potential product users.

Knowledge
Detailed knowledge of production methods and processes utilised in product manufacturing. This is essential so that the products designed are compatible with manufacturing and assembly facilities. Process knowledge is being continuously upgraded with the latest process technologies and materials being evaluated for application in future conceptual design and product development. In addition awareness of the various international standards and safety codes are vital to future development of a new products.

Experience Trained in the current design development tools such as computer solid modelling, graphic presentation programmes and physical model making for ergonomic and market test evaluation.

I DESIGN has experience in the design and specification of products utilising the following manufacturing methods: injection moulding, rotational moulding, vacuum forming, casting, extrusion moulding, sheet metal, silk screen printing.